Branding Convenience

Hive Market Branding

Identity system and brand guidelines for Hive Market; a fictional convenience store that offers truck delivery services. The concept of the store comes from early century farmers who supplied fresh produce with their vehicles. Hive Market exists as a brick-and-mortar store that provides fresh food options to food deserts and specific areas with food trucks. The brand includes signage, packaging and an interactive app; all these elements create different touch points with customers and offers brand flexibility.